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HARTFORD, Conn. — Aetna on Thursday announced that Dijuana Lewis is joining the company as EVP responsible for the newly formed Consumer Products and Enterprise Marketing organization. In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth.
Lewis will report directly to Aetna chairman, CEO and president Mark Bertolini and will be a member of the company’s executive committee.
“The future of health care will be driven by consumers and the increasing role they will play in managing their health and healthcare finances,” Bertolini said. “Under Dijuana’s leadership, we will align and energize the resources, technologies, products and people we need to truly personalize the healthcare experience and deliver solutions that keep people well.”
Lewis will oversee strategic initiatives and capabilities including Aetna’s private exchange strategy, consumer experience, digital assets and marketplace informatics and analytics.
Lewis comes to Aetna from Walmart, where she most recently served as SVP healthcare solutions. In this role, she was responsible for developing the company’s strategic direction for health care solutions in the United States.