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VAN NUYS, Calif. — JocottBrands, a developer and marketer of branded consumer products, is bringing the new Argan Magic hair care line exclusively to CVS/pharmacy.
The products are made with argan oil, a natural oil that is native to Morocco. Derived from the crushed fruit and nuts of the argan tree, Moroccans have been using the oil as a treatment in hair and skin care products for centuries. The oil is high in unsaturated fatty acids and rich in omega-9. Similar to the properties of jojoba oil, argan oil has been shown to penetrate the hair shaft and improve follicle elasticity and increase nourishment, the company stated.
The trio of Argan Magic products includes intensive hair oil, nourishing hair cream and restorative hair mask, all of which contain the oil that helps to restore shine and softness to dry, brittle hair while nourishing hair damaged by chemical services.
The intensive hair oil is the signature product. When applied to hair, it is absorbed instantly with no residue, leaving hair hydrated, soft and shiny. It also helps battle frizz with one to two drops. The product is priced at $9.99.
The nourishing hair cream is a leave-in styling cream that helps to eliminate frizz, add definition and shine. It is blended with pure argan oil to condition and hydrate hair. The price is $7.99. The restorative hair mask is a protein-rich hair-conditioning mask to help restore the hair's body and elasticity while adding shine. The price is $9.99.