BOULDER, Colo. — BackJoy and celebrity fitness trainer Ashley Borden on Monday released the “Sit Right – Stretch Right” online video program for easy-to-follow back exercises and stretches that can be done in the comfort of the office or home.
With eight out of 10 Americans experiencing back pain in their lifetime, posture and stretching are two key factors to help stop back pain from happening, BackJoy noted. Unfortunately, proper desk posture is often overlooked and 80% of new gym memberships purchased in the New Year will go unused by the time Spring rolls around. Simple, attainable techniques and stretches that are done in the office can improve overall back health, make sitting more comfortable, and may even lead to higher productivity.
Featured in the video, BackJoy Posture+ is a preventative everyday seat enhancement that helps consumers sit more comfortably and correctly, improving posture, strengthening core muscles and avoiding back problems.
In addition to the “Sit Right – Stretch Right” video program and link offered online, BackJoy has made the program’s photos and written steps available for redistribution on the company blog.
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