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MEMPHIS — GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.
The company introduced new packaging branded with country music singer Trace Adkins (BC spokesman) and NASCAR Hall of Famer Richard Petty (Goody’s spokesman), who each support the WWP and Victory Junction, respectively. With each purchase made between Jan. 1 and March 31 of these specially-marked boxes of BC or Goody's, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand.
The release of the new packages of BC powder and Goody's headache powders is a part of the Pick A Powder campaign (Pickapowder.com) sponsored by BC and Goody's, in which Adkins and Petty have been competing in a friendly rivalry since the summer of 2010. For the campaign, the two celebrities have gone head-to-head in each other's "worlds" to see which one of them experiences the most pain and which brand — between BC powder and Goody's headache powders —has the most loyal users around the country.
"With this charity component of the Pick A Powder campaign, now the loyal fans of BC and Goody's can team up with Team Trace and Team Richard to help the two charities and benefit wounded service members and chronically ill children across the country," stated Traci Plate, powders brand manager, GlaxoSmithKline.
During the first weekend of April at the Goody's Fast Relief 500 in Martinsville, Va., Adkins’ and Petty’s respective charities will be presented with a check from BC and Goody's, GSK announced.