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SPRINGFIELD, Mass. — A regional supermarket chain is looking to enhance its customers' shopping experience with the introduction of a new mobile application.
Big Y said that its mobile app — powered by mobile commerce platform provider AisleBuyer's mShop, which allows shoppers to scan barcodes to view and compare product and nutrition information, access customer reviews and receive personalized coupons and offers — is designed to deliver enhanced customer service and engagement.
Available for iPhone and Android devices, the app offers the following capabilities:
Compile shopping lists;
Access a digital store locator that features hours, directions and contact information;
View localized digital circulars, which provide current sale information and targeted coupons based on the nearest store location;
View product details and reviews;
Mobile self-checkout, from anywhere in a store; and
“Big Y has always focused on creating the best possible customer experience for shoppers,” Big Y director of advertising John Schnepp said. “The development of our mobile application brings a new level of service and convenience to our customers by leveraging devices they already take wherever they go. With the Big Y application, we can provide a more personalized experience to every customer that walks into our stores.”
Added AisleBuyer CEO Andrew Paradise, “In the competitive grocery market, Big Y has always been renowned for its commitment to service. By enabling customers to shop using the mobile devices they love, Big Y is delivering best-in-class customer service.”
Big Y currently operates 61 stores throughout Connecticut and Massachusetts.