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NORTH HOLLYWOOD, Calif. — Nail color is hot, and mega pop star Justin Bieber has a growing legion of devoted fans, so why not merge the two? That is just what Nicole by OPI has done with its new One Less Lonely Girl collection, priced at $7.99 per polish.
The eight-shade collection, inspired by Bieber’s songs, includes such shades as I’ve Got Bieber Fever (a dark plum) and Make U Smile (a silvery glitter). The collection launched in January at Walmart and in February rolled out to select Target, Sears and Ulta stores. For a limited time, beginning in March, Walgreens will carry seven exclusive shades.