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Brushing up on innovation

Oral-B CrossAction Power toothbrush

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Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


Looking ahead, manufacturers will continue to innovate as evidenced by Colgate-Palmolive. In the first quarter, the company expanded its Colgate 360 franchise with the launch of Colgate 360 Surround Sonic Power, which removes bacteria in three ways. The brush has surround bristles, wraparound cleaner, and a cheek and tongue cleaner.

 

 

The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.

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