BALTIMORE, Md. — Bath and beauty brand Calgon has developed a new collection of bath and body care products geared toward younger women that will feature “Modern Family” actress Sarah Hyland as the face of the new collection.
Heart Calgon is currently available at select Walgreens locations and will launch nationally at food, drug and mass locations this spring. It features four fragrances, each with its own body mist, shimmer mist, body lotion and exfoliating body wash. The four fragrances, which were developed with the target demographic in mind, include Fresh Start, Sweet Crush, Rock Steady and Hot Date.
A multimedia campaign will kick off this spring, highlighting Hyland in a series of online videos as she encompasses the personalities of individual fragrances from the dream spirit of Fresh Start to the Sweet Crush girl-next-door. These vignettes will live on the brand’s Web site at the hub of the campaign, as well as on the brand’s social media sites. A print campaign also will debut later in the spring.