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Campbell completes acquisition of Kelsen Group

CAMDEN, N.J. — Campbell Soup Co. has completed the acquisition of Kelsen Group A/S, a producer of baked snacks, including the Kjeldsens and Royal Dansk brands, sold in 85 countries around the world.

Based in Denmark, Kelsen is a provider in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

Campbell will operate Kelsen as a standalone business, reporting to Luca Mignini, president of Campbell International. Senior members of Kelsen’s management team, including Brian Rønsholdt, CEO of Kelsen Group, will continue to lead the business.

 

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