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CAMDEN, N.J. — To commemorate the 50th anniversary of Andy Warhol's 1962 famed work, "32 Campbell's Soup Cans," Campbell's is rolling out limited-edition tomato soup cans that tout labels derived from original Warhol artwork.
The four specially-designed labels reflect Warhol's pop-art style and use vibrant, eye-catching color combinations, such orange and blue, and pink and teal, Campbell's said. The limited-edition cans were produced under license from The Andy Warhol Foundation, a not-for-profit corporation that promotes the visual arts.
"Campbell's Condensed soup is an iconic brand. And thanks to Andy Warhol's inspired paintings, Campbell's soup will always be linked to the Pop Art movement," Campbell North America VP and general manager Ed Carolan said. "This fall, to honor the golden anniversary of his first gallery exhibit, we'll celebrate Warhol and soup by releasing limited-edition Campbell's Tomato soup cans and making Andy’s art available in the soup aisle of grocery stores."
The cans will be exclusively available at most Target locations nationwide beginning in September for 75 cents per 10.75-ounce can, while supplies last.