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DUBLIN, Ohio A healthcare services company has installed its retail pharmacy digital advertising network in more than 500 locations across the United States.
Cardinal Health said it has signed up more than 650 retail pharmacy locations to participate in the Pharmacy Health Network, in addition to completing more than 500 installations. The Pharmacy Health Network streams advertisements and educational content to flat-panel LCD screens placed in retail pharmacies, enabling advertisers to target consumers while they wait for prescriptions to be filled. Advertisers including Bayer Diabetes Care, Upsher-Smith and Novartis Consumer Health already are running ads or educational content on the network.
“We’re thrilled by the overwhelmingly positive response the Pharmacy Health Network has received from both advertisers and retail pharmacy customers, and we look forward to continuing to rapidly expand the number of stores and advertisers that participate in the program,” said Jeff Foreman, VP strategic purchasing for Cardinal Health.
The network also features professionally produced health-and-wellness segments from the NBC Digital Health Network; local and national weather modules provided by AccuWeather.com; and educational content from the Food and Drug Administration and other government health agencies. Participating pharmacies also can promote in-store specials, health screenings and other local information, including local weather, community events and more.
Participating retail pharmacies receive installation and ongoing maintenance for a flat-panel LCD screen and directional, targeted audio system, on which the health-related content plays. Participants also receive a custom brochure rack to provide pharmacy customers with easy access to health-related materials, coupons, brochures, business reply card and other promotional and educational materials, Cardinal Health said.
Retail pharmacies wanting to participate in Cardinal Health’s Pharmacy Health Network and companies interested in advertising on the Pharmacy Health Network can visit www.phntv.com or call 800-210-4025.