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ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.
The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.
Modiv, which was founded in 2001, most recently introduced Modiv Social, which enables retailers and brands the ability to offer shoppers an integrated mobile coupon wallet experience that aggregates coupons from any couponing source (i.e., Web, retailer, mobile, digital, etc.), while giving shoppers the ability to share select mobile coupons via Facebook. In turn, Modiv Social enables retailers and brands alike the ability to track, monitor, manage and analyze the lifecycle of a socially shared coupon, as well as identify "shopping influencers" and rewarding those who share these coupons, Catalina noted.
"We've been watching Modiv for quite some time now. Their success in driving in-store innovation is unmatched and their ability to deliver a scalable mobile commerce solution is exactly what retailers are looking for," Catalina Marketing CEO Jamie Egasti said. "The acquisition will allow Catalina to drive greater consumer engagement before and during the buying experience for brands, and deliver increased revenue and shopper loyalty for large-scale retailers."