OAKLAND, Calif. — Clorox on Wednesday commenced its annual Power A Bright Future grant program.

This year, however, the company said that Power A Bright Future will not only provide grants to select nominated schools nationwide, but the program also will leverage its first-ever educational initiative with Skype, underscoring the role of technology in schools and resources that are needed to power new programs. Through this initiative, Clorox said it is spreading the word about its school grants program, as well as connecting teachers, students and parents to engage them in a larger conversation about funding needs. Nominations will be accepted now through Oct. 17, Clorox said.

"These days technology is an important tool in education," Clorox associate public relations manager Molly Steinkrauss said. "We're excited to leverage elements that many teachers, students and parents use to make Power A Bright Future even bigger this year and give more people the chance to win money for much needed programs. We recognize that the way to reach teens and engage parents and teachers is changing, and our program is a direct reflection of that."

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