- Walgreens mobilizes Facebook fan base to drive flu voucher program
- Walgreens maintains strong social media presence
- Walgreens launches health-and-wellness database from its Facebook page
- CVS develops photo app for Facebook users
- Conversocial tallies consumer complaint social media scorecard for U.S. retailers
DOYLESTOWN, Pa. — ProPhase Labs on Thursday named the October, November and December winners of its "Share Your Cause Not Your Cold" campaign. ProPhase awarded $1,000 to three charities: LuLu's Rescue, an all-volunteer, companion animal rescue group; Backpack Buddies, which provides weekend meals to students in need; and Hannah's Home, a respite for single, young women who are pregnant.
"We are thrilled with the responses we received from Facebook voters, as well as with the caliber of charities that were selected as finalists and winners," stated Ted Karkus, chairman and CEO ProPhase Labs. "All three of our winners are extraordinary charities, and it is our pleasure to be able to award each of them with the $1,000 prize to support their important work."
All three charities received more than 1,000 votes to edge out competitors during each one-month round of the online contest. Every month, Cold-Eeze fans are encouraged to log on to Facebook.com/ColdEEZE to nominate their favorite charity to compete in the "Share Your Cause Not Your Cold" campaign. The nominations are narrowed down to just five, which are then voted on by Facebook fans for a chance to win the $1,000 prize. One winner is to be selected every month until the contest closes in February 2013, ProPhase stated.
Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.