TOPEKA, Kan. —Pharmacy retailers and big-box players will soon have one more competitor in the beauty space come fall when Payless ShoeSource plans to start carrying beauty and body care products in about 1,500 stores.
Through a multiyear deal with Maesa Group, a resource for “Beauty on Demand” products and services, the footwear retailer will move beyond shoes, handbags and other accessories to carry the new lines sold under the Zoe & Zac and Unforgettable Moments brand names.
The products will include a range of body care and beauty care items, such as lotions, creams, butters and shower gels for body, hands and feet; fragrances and mists; color for eyes and lips; and nail polishes. The products will be priced as low as $2.99 an item.
The move follows Payless’ 2009 extension of on-trend accessories sold in its stores, which now feature a complementary accessory collection each season that includes jewelry, belts, sunglasses, hats, scarves, gloves and additional handbags, among other seasonal items.
“Our shoppers have responded very positively to our initiatives to go beyond footwear and democratize fashion and design in accessories as well, and this is one step further to bring customers beauty products,” stated LuAnn Via, CEO of Payless, which is a unit of Collective Brands. “Our new beauty line will feature the latest ideas, colors, shimmers, scents and formulas in the beauty and body care category, and give our customers additional items to complete their personal sense of style, as well as offer great gifting options—all at a great price.”
The company stated that the beauty collections, due in stores in early September, likely will be expanded beyond the initial 1,500 stores in the future, but it did not disclose how many additional stores could carry the products. The company operated nearly 4,500 stores at the end of third quarter 2009.
Payless is gearing up to move beyond shoes, handbags and other accessories, and into beauty and body care products in about 1,500 stores through a multiyear deal with Maesa Group.