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LAS VEGAS — Cosmoprof North America 2013 proved to be a record year for the beauty show both in terms of the largest number of attendees and the largest number of participating exhibitors.
Encompassing all sectors of the industry under one venue, CPNA is one of the most important forums for the beauty industry in the United States. North American Beauty Events, a joint venture between BolognaFiere Group, an Italian-based organizer of international trade shows such as Cosmoprof Worldwide Bologna, and the Professional Beauty Association, organize the show.
This year’s confab was held at the Mandalay Bay Convention Center in Las Vegas from July 14 to 16.
The event featured a sold out show floor with 892 exhibiting companies, along with more than 26,000 attendees — an 8% increase over the previous year. As in past years, CPNA attracted many new and innovative brands in addition to several industry leaders such as Conair, Essie/L’Oreal Professional, OPI Nail and Orly.
Furthermore, the international presence continued to grow at CPNA. The International Buyer Program served as a liaison between international buyers and exhibiting companies and, over the course of the three-day event, there were more than 219 meetings with 179 exhibiting companies.
In addition to the International Buyer Program, domestic companies were able to meet with a delegation of more than 116 foreign buyers from 11 countries including Czech Republic, Ukraine, Bulgaria, Italy, Dominican Republic, Brazil, Mexico, Guatemala, Colombia, Thailand and Croatia, which resulted in 100 meetings with U.S. exhibitors.
This year, the total number of international exhibiting companies and countries represented was higher than ever. There were 314 international exhibitors representing a total of 38 countries — a 7% increase. Aside from individual international exhibitors, there were eight Country Pavilions from Brazil, China, Columbia, Italy, Korea, Pakistan, Spain and Turkey.
“Cosmoprof North America continues to expand and innovate while remaining North America’s most influential event for the professional beauty industry. Along with Cosmoprof Worldwide Bologna and Cosmoprof Asia, BolognaFiere Group provides a unified platform that continues to meet the needs of the global beauty industry,” stated Duccio Campagnoli, president of BolognaFiere Group and SoGeCos.
Discover Beauty, an exclusive initiative of CPNA, assists emerging brands in finding the appropriate retail market, while highlighting new trends. These brands, which were housed in a curated section, enjoyed one-on-one meetings with such retailers as C.O. Bigelow, Duane Reade, Amazon.com and Dermstore.com.
All 19 brands enrolled in this program were competing for the Discover Beauty Award. Brands were judged on creativity, innovation and market readiness.Skin&CO Roma from Italy took home the 2013 Discover Beauty Award.
CPNA also brought back Spotlights for a second year as part of the Discover Beauty program. Spotlights is an exhibit space for smaller, artisan companies whose products are ideal for boutiques, spas, salons and high-end retailers. This year’s program featured 20 brands.
New to the agenda
As previously reported by Drug Store News, CPNA added two new programs to this year’s agenda — Beautique sampling bar and TV Open-See.
Exhibiting brands had the opportunity to participate in the first-ever one-stop beauty shop called Beautique. This sampling bar enabled attendees to select deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could hand-pick seven samples from 20 featured exhibiting brands in exchange for a small charitable donation to benefit City of Hope.
CPNA also hosted a live TV Open-See. Key merchants from QVC, HSN and The Shopping Channel, along with their teams, hosted a live Open-See to meet with exhibiting companies. The live presentations were open to all pre-registered CPNA exhibitors.
Cosmoprof North America 2014 will take place July 13 to 15 at the Mandalay Bay Convention Center in Las Vegas.