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CoverAid concealers launch at Ulta Beauty

WASHINGTON — CoverAid has announced that its CoverAid therapeutic concealers now are available exclusively in Ulta Beauty stores nationwide.

Developed by board-certified medical professionals, CoverAid therapeutic concealers help to hide blemishes, promote prompt healing and alleviate the redness usually associated with acne, scars and cold sores. CoverAid is available in three shades suitable for all skin types.

“As members of the medical community, we saw the need for an alternative treatment to what is currently on the market for troubled skin. Creating something that is therapeutic while it conceals is a revolutionary step in the skin care industry, and of course, realizing this opportunity led us to develop CoverAid,” stated Scott Gritz, co-founder of CoverAid. “We’re excited to help people be more confident in their daily lives and wear their skin well. We’re really proud and excited to be part of this skin care revolution.”

CoverAid combines a set of elements, like onion bulb extract and lysine, to help relieve these common skin issues. By relying on natural redness-reducing ingredients like AquaCacteen — a soothing and firming extract found in the prickly pear cactus — along with benzoyl peroxide, which aids in diminishing swelling, CoverAid aims to conceal and provide relief while skin heals.

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