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WASHINGTON — Crisis-management expert Brian Ellis, EVP CRT/tanaka, will lead an interactive breakout session at The Conference: CRN’s Annual Symposium on Dietary Supplements, the Council for Responsible Nutrition announced Tuesday.
The session will encourage participants to engage in a simulated, real-world crisis scenario that would put a company’s reputation, profitability and future into jeopardy. Participants will immerse themselves in a realistic, virtual crisis situation focused specifically on an issue related to the dietary supplement industry.
The unique session, developed exclusively for this year’s annual conference, will teach participants first-hand what is involved in developing a crisis communications plan and managing the plan in real time, taking into account the importance of employee, external stakeholder and media communications; quick response time; and reputation management.
“When your company is in a crisis situation, whether it’s a hurricane shutting down your plant or [a Food and Drug Administration] product recall, you need to move at lightning speed, and having a game plan in place ahead of time will make it easier for you to do that,” stated Judy Blatman, SVP communications at CRN. “This session will be a lot more fun than handling an actual crisis, but it will also get you thinking in a serious way.”