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RAMPTON, Ontario — Loblaw Cos. has announced the passing of industry veteran Dave Nichol, who was known as a masterful marketer and recognized both inside and outside Loblaw for his creativity and skill.
"We are deeply saddened and our thoughts and prayers go out to Dave's family," Galen G. Weston, executive chairman of Loblaw Cos., said. "Dave's passion for food and his vision helped to transform the way Canadians eat, and he has left a tremendous legacy that endures in the company today. He will be missed by all who had the opportunity to work with him and benefit from his guidance and friendship."
Nichol joined Loblaw in 1972 and held various roles with the company, including president of Loblaw Supermarkets and head of the product development team. He made significant contributions to Loblaw, most notably as the force behind establishing the iconic President's Choice and noname brands, the company stated. President's Choice has become the No. 1 consumer brand in Canada, and many of the products he introduced are still on the market today, including the President's Choice The Decadent Chocolate Chip Cookie, which celebrated its 25th anniversary this year.
Nichol also launched the first Insider's Report in November 1983, and it reflected his belief that success required not just great products, but great stories as well.
Today, Nichol's passion and vision live on in Loblaw through the No. 1 and No. 2 consumer brands in Canada — President's Choice and noname — and the company's commitment to innovation and bringing unique and compelling products to Canadians, the company stated.