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NEW YORK — The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.
Teaming up with the American Diabetes Association and drug maker Sanofi-Aventis, the NBA leagues will participate in the Dribble to Stop Diabetes campaign, which will kick off with a nationally broadcasted public service announcement that will premiere during the NBA All-Star Celebrity Game on ESPN. The announcement will feature campaign ambassadors Dwight Howard of the Orlando Magic, Alana Beard of the Washington Mystics and NBA legends Walt Frazier and Chris Dudley.
As part of the campaign, NBA, WNBA and NBA D-League teams will host Dribble to Stop Diabetes in-arena nights that will include on-court activation and PSAs. Additionally, teams also will provide fans with diabetes educational materials, and Dribble to Stop Diabetes clinics will take place during the 2011 WNBA Finals.
More information about Dribble to Stop Diabetes can be found on the campaign's newly launched website.