BELLEVUE, Wash. With no more than a click, suppliers will soon be able to extend their brands overseas with a second online retailer. Drugstore.com on Monday announced it has entered into a contract to utilize E4X’s FiftyOne Global Ecommerce Solution to power the expansion of sales internationally.
Drugstore.com expects to be able to provide a wide selection of over-the-counter products to customers in 34 countries before year end.
“Drugstore.com is one of the top 50 online retailers in the United States, the time is right to accelerate our growth by adding international markets,” stated Dawn Lepore, chief executive officer and chairman of drugstore.com.
Drugstore.com’s online competitor, Amazon.com, is already active in nine countries, each with an individual url. However, the kind of front-end products you’d see in a drug store are only available in Germany, the United Kingdom and the United States, according to Amazon.com’s web site.