DSN previews Rite Aid Wellness65+ TV spot

Retail pharmacy chain launches national marketing campaign around Wellness+ program extension

NEW YORK — As reported in DSN Monday, Rite Aid is launching a nationwide marketing campaign around Wellness65+, the latest extension to its Wellness+ loyalty card program, aimed at seniors.

The campaign includes television and radio spots and digital advertising online and through social media. An example of the TV commercial is below. 

© 2014 Drug Store News. All Rights Reserved.