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NEW YORK Duane Reade has announced the opening of its new flagship store located at the southern end of Union Square Park in New York on the site once occupied by Virgin Superstore. This latest opening reflects the company's new emphasis on health, fresh food and higher-end beauty.
The new 13,944-sq.-ft. store, located at 52 E. 14th St., has dedicated substantial space to beauty products and services, including the Ramy Brow Bar, which offers a menu of tweezing, shaping and sculpting options for eyebrows. The new beauty section also features an expanded "Look Boutique," Duane Reade's exclusive beauty bar offering.
For those in need of medical attention, the location offers a "Doctor on Premises" service to treat walk-in customers for general ailments and illnesses. For added convenience, the pharmacy department will be open 24 hours.
"It's an unbelievable space that is at the crossroads of so much nonstop activity," stated Joe Magnacca, president of Duane Reade. "We've really added a number of unique things and expanded some of our more popular offerings, such as our Look Boutique, to make this space exciting -- and essential -- to our customers."
The airy, wide-aisle new store is designed to appeal to a younger and more active neighborhood. A dedicated food section includes everything from sushi and sandwiches to fresh-baked breads and healthy snacks.
In addition, baked goods, as well as a cheese section and self-service coffee bar is available. A refrigerated section features on-the-go meals, and there is a station for cut fruits and vegetables, oatmeal and premade salads and sandwiches.