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Duane Reade perks up DR Delish line with new coffee offerings

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NEW YORK Duane Reade is expanding its exclusive DR Delish line with the launch of four new coffee blends. In addition, with the sale of each bag of DR Delish coffee through Nov. 15, Duane Reade will make a donation to the New York Police & Fire Widows' and Children's Benefit Fund, with a minimum guarantee of $10,000 for the year.

Now available on store shelves: Morning Rush, Fire Fighter's Joe, Polo Grounds Decaffeinated and Five Points Imperial Blend.

"We're very excited about the launch of these premium coffees and believe that they reflect the character and flavor of this great city," stated Joe Jackman, acting chief marketing officer at Duane Reade. "Importantly, we're also honored to support a respected New York charity that helps to ensure that the families of those who put their lives on the line to protect us are also protected."

Made from 100% Arabica beans, each DR Delish coffee variety is from a high-grown current crop, which means it was grown at high altitude and picked within the current year to guarantee the finest quality bean.

Produced in small batches, each blend is individually batch roasted to ensure quality and consistency of flavor. Each 12-oz. bag of DR Delish coffee is priced at $5.99.

"We know New Yorkers, and New Yorkers know their coffee," added Joe Magnacca, chief merchandising officer at Duane Reade. "That's why we went to great lengths to develop the highest quality blends that will be a real eye-opener to even the most discriminating coffee connoisseur. Better yet, New Yorkers can make them a part of their daily routines because they are value priced for every day enjoyment."

Duane Reade launched the brand of food and beverage items in late September 2009 with 25 items. By year's end, the DR Delish product lineup featured more than 100 different items.

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