NEW YORK Pharmacy retailer Duane Reade, which now is part of Walgreens, recently kicked off a digital campaign to help drive store traffic and promote sales of its private-label products.
Located throughout the city streets are the Duane Reade ads featuring JagTag technology. By taking a picture of the ad and emailing or texting it, New Yorkers will instantaneously receive a multimedia message featuring deals of the week on Duane Reade private label products right on their smart phone, Blackberry, or whatever device they may have.
According to the retailer, it's a low-cost, highly effective strategy in a market full of clutter and aimed to drive feet into Duane Reade, which earlier this month launched a whole line of eco-friendly products. As previously reported by Drug Store News, the retailer is launching dozens of new products in the household, grocery and personal care categories, some of which will be launched under Duane Reade's two primary private-label brands, Apt. 5 (household goods) and DR Delish (grocery).