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DunnhumbyUSA appoints two new VPs

Allen Mason and Leslie Liss join DunnhumbyUSA from P&G and PepsiCo, respectively.

CINCINNATI — An international leader in building sales and brand value for consumer goods and retail companies has expanded its executive leadership.

DunnhumbyUSA has named Allen Mason to the position of VP analysis, strategy and planning, and appointed Leslie Liss to the post of VP manufacturer commercial solutions. Mason, a former Procter & Gamble executive, will lead the development and strategic planning for Dunnhumby's digital shopping and communication solutions portfolio — which enable brands and retailers to personalize their engagement with customers across channels — as well as seek to enhance Dunnhumby's partnerships with other digital entities, particularly in advertising and media, to identify future growth opportunities.

Meanwhile, Liss, who most recently served as VP customer insights and strategy at PepsiCo, will be responsible for expanding the reach of Dunnhumby's solutions that help manufacturers put the shopper at the center of their strategic and tactical decisions. In this role, Liss will oversee the go-to-market strategies for product solutions across categories and play an instrumental role in the development and market positioning of new solutions in the pipeline.

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