MIAMI LAKES, Fla. — Fuse Science announced that one of its advisory board members has taken on a new role.

Jeanne Hebert, a 20-year industry veteran, will become VP marketing and clinical research, effectively immediately. Her responsibilities will include advancing product innovation through development and commercialization phases, including work with suppliers on product design and advanced medical prototyping.

Prior to her new role, Hebert worked for such companies as Bristol-Myers Squibb, Bayer Pharmaceuticals, Merck and Integral Orthopedics.

In addition to Hebert's appointment, Fuse Science also announced that Julie Zastrow to the management team to lead its grass roots marketing, athlete management and social media efforts. She formerly was VP marketing and merchandising for apparel brand Tapout.

"We are very pleased to have Jeanne & Julie join our team," Fuse Science president and COO Rubin Hanan said. "We are aggressively driving our product commercialization efforts, continued research and athlete strategy for the Powered By Fuse brand. The full-time commitment of Ms. Herbert and Ms. Zastrow to our business brings immediate positive impact and advancement to this strategy."