BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.
Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.
The women were selected to act as spokeswomen for a campaign designed to share the male hair styling opinions of women everywhere based on a Gillette-sponsored survey. All three will appear in an integrated marketing campaign, including print ads, a TV ad helmed by film director Ruben Fleischer, digital media and public relations, with activities that kicked off in March. The campaign leads up to a first-ever live body hair styling event on April 18. The event will stream live online and feature Upton, Simone and Rodriguez taking questions and sharing their opinions on male body hair styling.
Bringing together the engineering smarts of Braun and the technological savvy of Gillette, the Gillette Fusion ProGlide Styler is a collaboration between two world-leading grooming brands to develop a precision all-in-one solution for men’s body styling needs. The Styler leverages top technology, including a Braun-engineered trimmer and Gillette’s most advanced razor blades, to give men who style their bodies a comfortable tool for consistent results, no matter what look they want to achieve.
The Gillette Fusion ProGlide Styler and Fusion ProGlide Clear Shave Gel are currently available at retail. The suggested retail price for the Fusion ProGlide Styler is $19.99 and $3.99 for the Fusion ProGlide Clear Shave Gel.