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WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced the development of a digital home healthcare product library containing product attributes that easily can be searched and sorted to streamline identification and ordering.
“At our Wholesaler Summit in the fall of 2010, our new product development team presented our initial concept for this home healthcare data set," HRG president Dawn Vogelsang said. "We were very pleased with the feedback we received and incorporated it into our launch plan. Now we’re nearing the end of the initial phase and welcoming clients to sign up for delivery."
“With this expansion to our well-established health, beauty and wellness data assets library, we took into consideration the specific needs of both our business-to-business as well as our business-to-consumer clients,” HRG director of operations Julie Bonnell said. “We are capturing the HHC product data to include the attributes that will lend themselves to easy searching by both of these customer groups. A retailer needs package and consumer-friendly feature information while a wholesaler selling to a retailer, institution, or association would need those features as well as other particulars such as case quantities and whether the product is offered in retail packaging.”
Wholesalers and retailers, including drug stores and home medical suppliers, will be able to access images and specific product data about a range of HHC products, from wound care products, bath safety rails, and blood pressure monitors to scooters and ostomy care items. Multiple views of the product will include the retail package, materials and color options when applicable, and the item out-of-package and assembled when appropriate. Pertinent product attributes also will be available, including UPC, product dimensions, material and HCPCS (Healthcare Common Procedure Coding System).
The initial phase of the library will contain approximately 6,000 items and grow from there. HRG also has developed a series of educational guides called Retail Building Blocks: Home Health Care, which was written by category experts to help retailers meet the growing demand in their own community, to complement the digital library launch.