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WAUKESHA, Wis. — Hamacher Resource Group on Wednesday announced it will present a session about pharmacy layout, design and merchandising principles on Sept. 3 to third-year students in the Pharmacy School at Concordia University, in Mequon, Wis.
Tom Boyer, a 19-year veteran of the retail consumer healthcare industry, national account manager and co-owner at HRG, will present these topics to help students understand the importance and profit potential of the front-end of the pharmacy. Boyer’s presentation includes merchandising guidelines to create a shopping experience that both improves customer satisfaction and boosts front-of-store sales.
“The students can connect their practice/experiential training both behind the counter and in the front-end, to the tools and services that Tom describes in his presentation," suggested Dean Arneson, dean of the Pharmacy School.
This is Boyer’s second year presenting the importance of front-of-store merchandising to the Concordia pharmacy students. He also has given similar sessions at other pharmacy schools across the country, urging future pharmacists to pay attention to their customers’ needs and design their front end to encourage a pleasant shopping experience.