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NEW YORK — ConAgra Foods brand Healthy Choice has enlisted Bravo's competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.
The exclusive line of Healthy Choice Top Chef Inspired Café Steamers combines flavorful ingredients and culinary expertise of "Top Chef" with Healthy Choice's innovative steaming technology.
As part of the product launch, "Top Chef" will host a competition-based original Web series, "Top Chef Healthy Showdown" on BravoTV.com, which challenges former contestants to bring their healthy A-game to a contest where the winner will become the "flavor ambassador" for the Healthy Choice brand. Additionally, Healthy Choice will be spotlighted in the upcoming season of "Top Chef." The brand also is slated to expand its exclusive "Top Chef"-inspired portfolio with new product launches in the future.
Healthy Choice Top Chef Inspired Café Steamers will hit the frozen food section of retailers nationwide this month.
"'Top Chef' is known for inspiring consumers with great tasting meals. This line of Top Chef Inspired Cafe Steamers combines unique ingredients with our proprietary steaming technology into meals that aim to satisfy any palate," Healthy Choice VP and general manager Carlos Veraza said. "We work tirelessly to inspire consumers with a variety of great tasting, better-for-you frozen entrées. Healthy Choice is proud to partner with Bravo Media to bring consumers a wide variety of meals that capture the essence of 'Top Chef' flavor, with the healthy attributes and great taste consumers expect from Healthy Choice."