DALLAS — Huggies' limited-edition diaper product is returning to store shelves this summer.
Huggies jeans diapers and wipes will be available nationwide from May through July at retail outlets where diapers are sold, parent company Kimberly-Clark announced. What's more, for every purchase of Huggies jeans diapers or wipes, the brand will donate diapers to families in need through its Every Little Bottom program. The goal is to donate 22.5 million diapers in 2011.
"This summer, we are encouraging parents all across North America to help contribute to this cause by purchasing packages of the limited-edition Huggies jeans diapers and wipes. Together, we can help make sure that moms nationwide are able to provide their babies a clean, dry diaper," Huggies brand VP Erik Seidel said.