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CHICAGO Information Resources, Inc., and The NPD Group have teamed up to launch a cross-channel, retail tracking product that will provide insights for a wide range of beauty categories, including fragrance, cosmetics and skin care, from U.S. department stores, food, drug and mass outlets (excluding Wal-Mart).
The new Beauty Cross Channel Monitor is expected to launch in March.
“The lack of beauty industry coverage has made it difficult to understand the size of the total beauty sales opportunity,” stated Steve Johnson, executive vice president of healthcare and personal care client solutions at IRI. “Our partnership with The NPD Group is such a winning combination, because it brings our clients the only total view of the beauty industry, which is desperately needed.”
The launch of the tracking product marks the first time that there has been a combination of these channels in the United States, giving the industry a complete and comprehensive view of the beauty marketplace in a streamlined manner.
The Beauty Cross Channel Monitor will provide a resource to help discover what is driving trends in the U.S. beauty market. For the fragrance category, the product will cover juices, gift sets and ancillaries. Under cosmetics, insights for eye, face, lip, nail and sets/kits will be available. In addition, body, face, sets/kits, hair care and sun care will be available in the skin care category.
Similarly, IRI and NPD have joined IMS to offer a more complete view of the beauty marketplace in France. The Multi-Outlet Beauty Study offers information on all distribution outlets in France: supermarkets, pharmacies, cosmetic and fragrance stores.