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MIAMI — Women who long for smooth, manageable hair but don't want to spend their money on a pricey salon treatment now will have a new at-home option with the launch of KeratinPerfect at Sephora in May.
"Keratin is one of the most significant trends in hair care, and the KeratinPerfect brand is at the forefront of this trend," stated Margarita Arriagada, Sephora SVP merchandising. "Our clients have long demanded an at-home keratin product that delivers results comparable to a salon treatment — smooth, manageable hair — and KeratinPerfect's Brazilian hair smoothing system delivers this after just one use. We are confident our multitasking clients everywhere will be as impressed by this product as we are."
KeratinPerfect's formula and technology infuses naturally derived concentrated keratin and silk collagen proteins, along with wheat and soy proteins, pro-vitamin B5 and argan oil to support hair strength from within, the manufacturer stated.
The KeratinPerfect smoothing treatment system and full keratin-infused product collection promises to visually transform hair's structure and texture. The technology helps create additional layers of protein bonds to repel humidity and UV rays, and helps defend against blow-drying and heat styling.
KeratinPerfect has been Proposition 65 tested, the manufacturer stated, and contains good-for-your-hair ingredients that will improve hair quality with each use.
The KeratinPerfect at-home keratin smoothing systems include two kits created for consumer's individual needs: PerfectHair 30-Day Brazilian hair smoothing system collection and PerfectHair 30-Day Brazilian hair smoothing deluxe edition. Each kit provides enough product for two full treatments, as well as post-treatment:
Treat: PerfectPrep pretreatment clarifying shampoo and ThePerfector 30-day hair smoothing treatment;
Care: PerfectCleanse keratin-enhanced shampoo and PerfectSilk keratin-enhanced conditioner;
Extend: PerfectRenew daily keratin replenishing spray;
Perfect Measuring Cup; and
PerfectHeat deluxe titanium keratin-sealing flat iron (included in deluxe kits only).
The entire product range includes:
PerfectHair 30-day smoothing duo;
PerfectCleanse keratin-enhanced shampoo and keratin-enhanced conditioner;
PerfectRenew daily keratin replenishing spray;
PerfectShine keratin oil;
PerfectSmooth blowout booster styling cream; and
PerfectRescue intense keratin repair serum.
The product line retails from $24 to $235 and is available exclusively at Sephora stores and online at Sephora.com.