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Kimberly-Clark expands trial of Kleenex, Scott Naturals products

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Dallas Kimberly Clark Corporation announced Tuesday that it is expanding its consumer trial of Kleenex Naturals brand facial tissue and Scott Natural brand bathroom tissue and paper towels, which contain a mix of high-quality, post consumer recycled fiber and new fiber.

Kleenex Naturals contain 20 percent recycled fiber whereas Scott Naturals’ bathroom tissue contains 40 percent and paper towels have 80 percent.

Initially made available in select Wal-Mart stores in late 2006, the Naturals brand line will be available in additional Wal-Mart stores, some K-Mart stores and online at Amazon.com and Drugstore.com starting this month.

“We have been pleased with the success of our consumer trial so far and are now making these innovative products available to more shoppers,” said Gordon Knapp, Kimberly-Clark president of North Atlantic Family Care products.

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