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Kimberly-Clark realigns agency support for consumer brands

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DALLAS Kimberly-Clark Corp. on Wednesday announced it is realigning creative agency assignments within WPP Group agency roster shops in order to receive single agency support globally by sector.

Effective immediately, Ogilvy & Mather will be responsible for K-C's baby and child care and adult and feminine care brands globally, and JWT will be responsible for the company's family care brands globally.

According to K-C's chief marketing officer, Tony Palmer, the decision to align its consumer brands globally with existing WPP roster shops better positions the company to more fluidly transfer ideas and best practice while ensuring greater efficiency and speed to market.

"This move is made to better position Kimberly-Clark to capture global growth and efficiency opportunities while eliminating potential conflict barriers," Palmer said.

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