BRIDGEWATER, N.J. — Kinerase, a division of Valeant Pharmaceuticals North America, has announced its second annual "Change Your Skin, Change Your Life" campaign, for which it will partner with four charities throughout the year to make financial contributions.
Each quarter, Kinerase will partner with a different charity, donating 20% of the proceeds of the sales of a selected product. In recognition of American Heart Month this February, Kinerase has chosen to partner with HealthyWomen, an organization whose core mission is to educate, inform and empower women to make smart health choices. The donation will consist of 20% of the proceeds from sales of Kinerase C8 Peptide Intensive Treatment at Ulta during this one-month period.
"'Change Your Skin, Change Your Life' is not just about bringing the consumer closer to our brand, but also drawing attention to the HealthyWomen organization," stated Jill Wittenberg, marketing manager for Valeant Pharmaceuticals. "We chose HealthyWomen because it shares our goal of keeping women healthy from the inside out. While Kinerase helps protect the outside, HealthyWomen encourages women to protect the inside by giving them the necessary tools to lead healthy lifestyles. Starting with protecting their skin, a simple purchase enables consumers to help protect the lives of women."
Kinerase and Valeant Pharmaceuticals will announce an additional three charitable partners in the "Change Your Skin, Change Your Life" campaign throughout the year.