AddThis

Kiosks reach shoppers out of store

Related Content

No related items were found.

It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.


The advantages are just too good for these mini-boxes not to take hold. To begin with, there’s brand extension. Only the Internet can be as effective in attributing a national presence to a regional operator. 


Then there’s overhead. Product development costs may run a little more expensive, as a product may need to be repackaged to work within the automated retailing box, but that’s quickly offset by the lack of labor costs — replenishment can be contracted out to a third party — to support a round-the-clock service.

© 2014 Drug Store News. All Rights Reserved.