L’Oreal Paris’ Go 360 Clean kicks off college tour

Related Content

No related items were found.

NEW YORK L’Oreal Paris is supporting the launch of its Go 360 Clean deep facial cleansing collection with a college campus tour that kicks off this spring.

The Go 360 Clean collection is comprised of four cleansing formulas for all skin types and features the first-ever “scrublet” cleansing tool. This super-soft, flexible cleansing disk applies the cleanser with 500 extra-supple touchpoints that glide across the skin, activating the cleansing formulas on contact and creating a foamy lather for a deeper clean.

The “Go Beyond Clean College Campus Tour,” managed by Legacy Marketing Partners, will visit 10 campuses by April 27 to encourage product trial while generating buzz. Using a branded Airstream trailer and two battery-operated Global Electric Motorcars, trained product specialists will invite students to use mobile face washing stations featuring Go 360 Clean, enjoy a two-minute upper back massage and get a professional makeup application.

Additional activities include free morning yoga classes, evening study break snacks, a local sweepstakes to win the newest touch screen computer on the market and viral wakeup calls that encourage students to start their day with Go 360 Clean. Full-size product samples, branded spa headbands and $1 retail coupons will also be distributed to students.

© 2014 Drug Store News. All Rights Reserved.