DALLAS — A new company formed by leading U.S. retailers is looking to offer consumers a mobile commerce experience that will combine the convenience of paying at the register with customizable offers.

The group, Merchant Customer Exchange, initially is focusing on developing and deploying an m-commerce solution that seamlessly integrates a range of consumer offers, promotions and retail programs, which virtually would be available via any smartphone. Retailers participating in the MCX include such companies as CVS/pharmacy, Hy-Vee, Publix, Kmart parent company Sears Holdings, Target and Walmart, among others. Additional members are expected to be announced in the coming months.

"MCX will leverage mobile technology to give consumers a faster and more convenient shopping experience while eliminating unnecessary costs for all stakeholders," Walmart corporate VP and assistant treasurer Mike Cook said. "The MCX platform will employ secure technology to deliver an efficiency-enhancing mobile solution available to all merchant categories, including retail stores, casual dining, petroleum and e-commerce."

For additional information, visit MCX.com.