AddThis

Lozenge sales stay healthy this flu season

Related Content

No related items were found.

Sore throats and dry coughs are more prevalent symptoms associated with the flu. With the severe 2012-2013 flu season to date, that means a healthy amount of lozenge sales. One of the bigger winners across the top 10 vendors is Reckitt Benckiser, which launched Cepacol Sensations this fall. The product line contains a lower amount of numbing medication than traditional Cepacol products, yet still provides either an instantly cooling, warming or refreshing sensation. Sales of all Reckitt Benckiser lozenges totaled $10.9 million, up 67.6%.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

© 2014 Drug Store News. All Rights Reserved.