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PITTSBURGH — GNC on Wednesday announced its partnership with actor/producer Mark Wahlberg on the launch of Marked, a new nutritional supplement line designed to meet the demanding lifestyles of fitness consumers.
"I'm excited to join forces with GNC, a brand I trust for quality and integrity, to develop the Marked products," Wahlberg said. "I attribute much of my own success to my dedication to living healthy and fit, so it is important for me to create products that will help motivate others to pursue their own personal wellness goals."
The Marked line — consisting of seven sports and active nutrition products — was designed by GNC scientists and wellness experts in partnership with Wahlberg.
"I have known Mark for several years and during that time period I have been impressed by Mark's continued personal efforts in regards to maintaining a healthy lifestyle," GNC president and CEO Joe Fortunato said. "This also represents a unique strategy for us as we introduce this comprehensive line of leading nutritional products that will be available through various channels of distribution in the U.S. and overseas."
Marked will launch in GNC stores and on GNC.com, and is expected to be widely available through other leading retailers. A portion of all sales are being donated to the Mark Wahlberg Youth Foundation, whose mission is to improve the quality of life for inner city youth.
"Our new partnership with Mark Wahlberg is a natural fit given our shared commitment to 'living well'," added Tom Dowd, GNC EVP, general manager and chief merchandising officer. "We are pleased that Marked will also help contribute to a great resource for inner city youth and look forward to growing this brand with the combined marketing resources of GNC and Mark Wahlberg behind it."
As part of this partnership, Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the Marked product line. Wahlberg also will appear at GNC stores at various locations across the United States throughout 2012.