AddThis

Mars Chocolate asks consumers to help reunite M&Ms

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

The company said that the candies, represented by Yellow, Red, Blue, Orange and Ms. Green, have gone their separate ways, but is hoping consumers will help reunite them through a new campaign/ contest, called "Reunite 'M.'" Through Sept. 15, consumers have the chance to win prizes valued at more than $1.5 million, including $100,000 to one individual, by purchasing select packages of M&M's brand chocolate candies and looking for all five characters under the wrapper.

More information about the contest can be found on M&M's Facebook page.

"Our M&M's spokescandy crew has literally been the face of our brand for many years, and we're not taking the news of the separation lightly," Mars Chocolate North America chief consumer officer Debra Sandler. "We've initiated a full-fledged "Reunite 'M'" campaign and we hope America will join forces to help us get them back together."

© 2014 Drug Store News. All Rights Reserved.