HACKETTSTOWN, N.J. — Mars Chocolate North America announced that its Snickers brand is continuing its partnership with Feeding America to help "Bar Hunger." Comedian Jim Gaffigan was selected to champion the cause.
Through the campaign, Snickers will help provide the equivalent of up to 3.5 million meals to Feeding America and will educated consumers to help.
To help raise awareness, Gaffigan has pledged to go joke free through the weekend. "Over the years, I've made jokes about eating and food," Gaffigan said. "But the fact that 50 million Americans — or 1-in-6 of our neighbors — don't always know where their next meal might come from is not funny; it's truly sad."
"Hunger continues to be a real and growing problem in America," added Debra Sandler, chief consumer officer at Mars Chocolate North America. "We hope this campaign can make a real difference in raising awareness and helping provide the resources for Feeding America to support those in need."
Consumers can get involved by texting the code from specially marked Snickers bars to 45495 or by entering the code online at Snickers.com. For every code texted or entered through Oct. 23, Snickers will help provide two meals to Feeding America.