- Rite Aid launches marketing campaign for Wellness65+
- Rite Aid launches Wellness+ extension for seniors
- Mobile health apps represent a sweet opportunity for those retailers trading on health and wellness
- Three key milestones show Rite Aid's continued progress
- Sam's Club donates $1.25 million to expand YMCA health, wellness initiatives; retailer offers diabetes screenings
Max-Wellness, the unique health-and-wellness destination that made its debut in the Cleveland area in 2010, features “Max-Answers” information stations throughout the store. However, what really distinguishes these stations from typical mass-oriented information kiosks is their portability — the Web-based tablets can be picked up by a customer or Max-Wellness associate for use right at the shelf of interest.
The health tablet programming is driven by Aisle7, a company that specializes in providing consumer-friendly health resources at the point of sale. There also are some sections that have been customized by Max-Wellness. “We took 275 of the most common medical maladies, and we had a professional write the program,” Michael Feuer, Max-Wellness founder and CEO, told Drug Store News during a walk-through of the store last year. “So if you say ‘I played tennis last night and my knee hurts,’” a customer can identify solutions on the health tablet easily.
That Max-Answers knowledge base soon will be incorporated into the chain’s e-commerce site, Max-Wellness.com, which launched earlier this year.