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GRAND RAPIDS, Mich. – Meijer will donate up to $10,000 to benefit three diaper banks in the Midwest, the mass merchandise retailer said Thursday.
Meijer, which operates more than 200 stores around the Midwest and also Kentucky, said Huggies also would donate 150,000 diapers, sufficient to provide for up to 25,000 babies for a day, to the National Diaper Bank Network during the holiday season as part of the Huggies Every Little Bottom program. Meijer plans to donate $1 for every package of Huggies diapers sold, for up to $10,000. According to a recent study in the journal Pediatrics, 1-in-3 mothers in the United States struggles with diapering her child.
"We understand that buying diapers can be a burden for some of our customers, especially during the holiday season," Meijer group VP softlines Lynn Hempe said. "We're supporting the Huggies Every Little Bottom program this season to help ease that stress so babies have the diapers they need."