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ALEXANDRIA, Va. — Midwestern mass merchandise retailer Meijer will serve as a regional sponsor for an initiative led by the American Diabetes Association, the ADA said.
The group said it had signed a deal whereby Meijer would serve as a regional sponsor for the next five years for the Stop Diabetes Movement in Michigan, Ohio, Indiana, Illinois and Kentucky. Activities will include diabetes camps, walks and others.
"We are thrilled to collaborate with Meijer and increase our efforts to stop diabetes," ADA CEO Larry Hausner said. "It is with sponsors, such as Meijer, that are able to extend our outreach and vision to bring awareness to the communities we serve every day."
The initiative's goal is to inspire and mobilize the general public, volunteers, donors, corporations and the scientific and medical communities to rally around the ADA's call to "share, act, learn and give," raising awareness, promoting healthy living and raising money to fund outreach, advocacy and research.
"From healthy foods to athletic gear and exercise equipment to pharmacy services, Meijer is committed to providing healthy living solutions to our customers storewide," Meijer VP pharmacy operations Karen Mankowski said. "This partnership with the American Diabetes Association is just one more way Meijer is helping keep our customers health top-of-mind."