- Axe aims for world peace with Axe Peace, campaign
- Gillette launches 'The Best a Fan Can Get Sweepstakes' for NFL fans
- Insurance rollout shows pharmacies and NACDS in action
- Intel survey: Patients ready to embrace personalized medicine
- CVS Caremark study: More education needed on genetic testing in prescribing antiplatelet drugs
HACKETTSTOWN, N.J — M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.
Fans and visitors to the store will be able to watch the broadcast from Boomer & Carton, Benigno & Roberts and Mike Francesa, complete with their athlete and celebrity guests, when the store opens at 9 a.m. Boomer & Carton will begin their show at 6 a.m.
"Hosting Super Bowl XLVIII in the New York and New Jersey region, right in our back yard, is an amazing opportunity, and we're happy to help bring a pretty sweet experience to our fans, including the WFAN broadcasts and a presence at Super Bowl Boulevard," Seth Klugherz, senior director of M&M's Chocolate Candies, said. "The personalities on WFAN are one-of-a-kind, just like our 2014 Super Bowl XLVIII commercial star Yellow. We plan to celebrate America's Favorite Nut, as well as the fact that only 1-in-100 peanuts are lucky enough to find their way into a bag of M&M's Peanut, all Super Bowl XLVIII week inside M&M'S World."
Visitors to M&M's World also will be able to take advantage of special game day merchandise featuring popular M&M's characters.
"M&M's World offers such a unique range of products — everyone who steps foot in the store will find something to remind them of their trip to the New York and New Jersey region for Super Bowl XLVIII," Glen Tetreault, director of store operations for Mars Retail Group, said. "We're looking forward to the exciting opportunity for our guests to engage with the WFAN hosts and guests who will be in our store for the entire week."