ALEXANDRIA, Va. — The National Association of Chain Drug Stores has announced that this year's Marketplace Conference in Denver will feature a new interactive educational resource.
This year's NACDS Marketplace Conference will take place June 23 to 26 in Denver.
NACDS and technology solutions company Inmar, an NACDS associate member, will partner to launch the NACDS Marketplace Digital Learning Center to help retailers and suppliers gain an understanding of the importance of developing and implementing a cohesive digital strategy.
The NACDS Marketplace Digital Learning Center — which will be located just inside the exhibit hall floor, by the NACDS New Product Showcase — will offer conference participants interactive experiences demonstrating how mobile Web promotions and social media can be utilized to enhance business. This is the first time an educational resource will be made available on the exhibit floor at the Marketplace Conference.
Specifically, the Center will demonstrate how digital promotions can help build customer loyalty and enhance business for retailers and suppliers utilizing three scenarios. Using hands-on displays, participants will explore how a consumer can use social media applications and mobile Web promotions to obtain discounts or other incentives for a particular retailer and/or product(s); how social media and mobile promotions can be used in a store setting; and how retailers and suppliers can collaborate and measure success of these promotions.
Seminars will be scheduled in the center during the conference to build awareness of current trends in the rapidly emerging digital promotions landscape. Inmar, along with leading industry partners, will present new insights to help retailers and suppliers engage the digital shopper, and leverage digital technology to foster stronger collaboration with brands. In addition, mobile and digital experts will be available to schedule private meetings with retailers and suppliers to further explore digital business opportunities.
“With its focus on business success and collaboration, the NACDS Marketplace Conference is the perfect venue for this interactive educational resource,” NACDS president and CEO Steve Anderson said. “The Digital Learning Center brings an exciting new addition to the exhibit hall’s impressive array of products and services that contribute to business effectiveness and to meeting consumers’ needs. It also previews the innovative approach to trade show management that NACDS will apply to the 2013 debut of the NACDS Total Store Expo.”