Necco introduces new phrases on Valentine heart candy

Related Content

No related items were found.

NEW YORK New England Confectionary Co. on Wednesday anounced that its Sweethearts Conversation Hearts will include new weather- and nature-themed phrases.

The sayings "highlight the exitement and upredictability of the day-to-day change of weather and people's love lives," said Lory Zimbalatti, Necco marketing manager, in a statement.

Included are such phrases as, "Melt My Heart," "Heat Wave," "Get My Drift" and "Nature Lover."

The Revere, Mass.-based company has been manufacturing Sweethearts Conversation hearts since 1866, and in the 1990s began introducing different themes.

Necco is being sold to a group of investors led by American Capital Strategies under a deal announced Dec. 28. Terms of the sale were not disclosed.

© 2014 Drug Store News. All Rights Reserved.